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Let us consider company A, which makes product A. There is a minimum
cost m, per unit, under which theoretically, at this level of knowledge,
product a cannot be produced, and also a maximum cost M, which if it is
exceeded, the product will not sell on a competitive market.
The businessman educated in a Cartesian spirit (he solves complete problems with unique solutions)
who has or runs company A, Mister A, is happy. He has found out the “catch”: between m and M he gets
profit. This is his “truth”.
He will use all his energy in order just to discover what value of cost would maximize the profit.
The person who runs company B, Mister B, has a little bit of school education or intuition, and says:
“No. The problem is not that simple. I should try and use my knowledge of marketing or my talent.
I believe the situation is much more complicated and company A does not see the problem in its “real” complexity”.
Using his knowledge or his intuition, Mister B finds out the two-dimensional problem.
The profit area is no longer a segment of a straight line, as for Mister A, but a closed surface.
This means, for example, there is a demand for many products on the market that can be
produced at reasonable costs, in order to sell sufficient products and have profit.
Mister C, who graduated an economic higher education institution, has been well taught and
still recalls something.
He introduces the strategic management approach, finding out a third dimension of the problem.
He realizes that the profit area is actually a three-dimensional body. The profit area is larger
than Mister B’s curve, or Mister A’s segment of a straight line. How limited they seem to him now! …
But Mister C has common sense, and so as the other two gentlemen seem “simplistic” to him, what
would think “tough” professionals of him?
Amazed by his discovery, Mister C is sorry that during his years spent at the university he learnt
superficially, just in exam sessions and without any inclination, very busy with many other “really
important” things at that time.
Now his future and his money depend on him. And also the employees and their families depend on him.
SWhat did his friend at the British-Romanian University, Business Faculty say?
"A business is a problem of many matters, which should be analyzed from as many points of view as
possible (even those that seem minor), and obvious aspects are “for suckers”, everybody will find them
and it will be very crowded…"
"In a harsh, globalized competition, today’s details can be tomorrow’s strategic advantages.
These allow the penetration in other dimensions of the business field, so that the knowledge and
rules of yesterday, today they seem “childish” and well known by almost all competitors."
"Time is unforgiving. It makes any business, no matter how good today, to worth nothing tomorrow."
"You need a sharp, organized mind, in order not to “mix up” concepts and not to lose opportunities
of analysis, but to stay ahead of others and to grow."
Do you “feel” these concepts, Mister future student and businessman?
If you do, come to our Business Faculty, at the British-Romanian University.
The admission exam will be a formality for you, because it consists of intelligence
and business aptitudes tests.
Business world is tough and the stake is high, but also are the satisfactions.
Some are building strategies playing games on the computer. You will imagine
and build your own business, or using other people’s means, you will push things
towards dimensions only you know.
If you do not feel this “world”, but you come only pushed by your vanity or pride,
it is useless. It is expensive and tough. There are many other possibilities. I
recommend taking your licentiate’s degree, but somewhere else.
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